Based in Malaysia, Excel First Trading supports international B2B sectors
through 2 Core Divisions:
Global Oleochemical business, we deliver seamless cross-border industrial supply chain for products and logistics.
Elite HRD Corp Certified Corporate Training Programs for Professional Development, Business Etiquette & Corporate Branding Solutions to help organisations excel globally.

We specialise in the supply-chain management, cross-border execution, and international distribution of high-grade oleochemicals and chemical derivatives.
Serving industrial manufacturing sectors worldwide, including USA/ Canada/Africa/LATAM/ Europe and ASEAN, where we ensure seamless logistics and reliable, on-time delivery.











We design and deliver premier corporate training programs tailored to enhance professional standards, workforce communication, and executive presence. Our modules cover master-level business etiquette and leadership to drive organizational excellence.
Whats App/Mobile: +6012-3875023
Email: rogerkuan@excelfirst.my

Explore how we deliver industrial supply excellence and high-impact corporate development across the region.
Managing premium B2B supply chains with strict quality control and seamless global distribution. From industrial plant coordination to major trade exhibition showcases, we ensure robust cross-border execution for our manufacturing partners..


Designing and executing high-impact, HRD Corp certified training modules/Team Building for corporate teams. Our interactive workshops specialize in elevating business etiquette, professional communication protocols, and strategic executive presence.
Actively engaging with key government bodies, ministries (including MITI, Ministers of Malaysia, Worldwide Embassies), and policymakers to stay at the forefront of international trade, corporate compliance, and economic development.
These collaborations strengthen our strategic partnerships, ensuring our corporate training programs and international trading solutions remain perfectly aligned with national economic frameworks and global market expansions.
High-Level Delegations: Participated in ministerial trade discussions and industry networking forums.
Policy & Compliance Alignment: Bridging the gap between government-driven initiatives and corporate execution.



Bachelor Degree in Electronics System Engineering (Sheffield Hallem University)
Certified HRF Corp Trainer
Professional Certficate in Train-The-Trainer
(Lincoln Professional Academy)
Professional Certficate in TTT
(ECIP Academy)
Business in Sales & Marketing Communication/Strategic Management/Leafership/AI communications
Over 2 Decades of B2B leadership experience in Senior International Sales & Marketing Management International Oleochemical, Medical Gloves & Ceramic Tiles business, as well as a Quality Engineer in Electronics Manufacturing.
Proven track record of Exporting Sales Operations across UK, Europe, India( subcon), China, Africa, Japan, Oceania, ASEAN & North, Central, South America.
Tradeshow Expertise in over 30 international exhibitions (including POC KL, Malaysia, Big 5 UAE, In-cosmetics Paris/Thailand, Vietbuild Vietnam, Canton Fair China) & executed multi-channel digital campaigns reaching 5,000+ global customers.
Built enduring relationships with key government bodies & industry associations, including MATRADE, MARGMA, MRC, MITI , Embassy & etc.
Managed cross-functional teams of up to 120 people, and deal with Tier-1 multinationals like Infineon Technologies, Unilever, Colgate, Johnson & Johnson, P&G, Beiersdorf, KLK, Wilmar, MML, Guocera, Viglacera etc.
Certified TTT Corporate Trainer, who has designed and developed over thousands of high-impact audience programmes specialising in communication, business etiquette, customer service, and polished personal branding.
HRDCorp Accredited Trainer | Branding Strategist, Speaker

Successful People in Malaysia and Singapore
We manage end-to-end supply chain logistics, partnering with top global forwarders like Maersk and Wanhai to execute complex freight movements while ensuring strict quality control and international trade compliance.swer.
Yes. Our programs are fully HRD Corp claimable for eligible employers in Malaysia. As a TTT Certified Trainer provider, our training modules are built to comply perfectly with corporate funding requirements.
We design and deliver interactive workshops focused on high-impact corporate communication, master-level business etiquette, professional customer handling, and strategic executive presence to elevate organizational standards.
Our primary product portfolio includes fatty acids, fatty alcohols, methyl esters, surfactants, specialties, and glycerine, alongside a wide range of industrial chemical derivatives tailored to your manufacturing needs.
Yes. Beyond standard bulk shipping, we work closely with our production partners to offer specialty oleochemical formulations and flexible packaging solutions to meet specific client technical requirements and compliance standards.
We combine nearly two decades of international trading expertise with certified corporate training delivery to guarantee seamless business execution and workforce development.